Why is writing about ourselves always the hardest thing to do? I stepped in to help Sue and Ben refresh the website for Big On Writing, the collective I've been a part of for over a decade.

We wanted it to reflect our expertise in enterprise-level websites, from the planning to the strategy, SEO, writing, writing direction and more. We truly believe there's no other company in Australasia who has the experience and expertise to manage these large-scale jobs like we can – and it's an area of big website creation or refresh that is often overlooked. Believe us, having a team to manage things like the business case, content audit, page briefs, copywriting, editing and writing direction is essential.

Take a look at our simplified diagram to explain the website content process we like to follow:

Indiego is a collaborative agency of independent creatives. Started by Sue Worthington - founder of The Pond, who gave me my first start in freelancing - we come together when needed on projects, and at other times have the freedom of running our own businesses, working for our own clients and so on.

Since October 2011 I've been involved in a few projects through Indiego for Westpac. It's been a great experience, and I've learned a lot about usability and I/A, the strategy behind large-scale projects, and working direct with clients. Just as well, as together with Sue and her business partner Rose, we've just launched a new arm of Indiego called Big On Writing. 

Big On Writing is a specialist service focused on writing projects - many in the digital space, but not entirely. In fact, we've already found that many of our information architecture and usability strategies can be applied to things such as brochures, for instance. After all, these strategies both involve an understanding of the way people search for and consume information, and what they want to know, when. That's what recently helped us to rationalise Westpac's 50 key brochures into just 30 or so.