A month or so ago I worked in at G2 advertising agency for a week (now BCG2), and came face to face with a brief I'd worked on before - the Art of the Envelopes call-for-entry.
For the last two years the awards, run by Candida, had been using a concept thought up originally by my art director Matthias and I when I was fulltime at BCG. What a coincidence that I would be involved in coming up with a new approach in 2010.
I was only involved at the concepting level, coming up with the core thought "Sexing up the envelope". We decided to use current DM hotshots from the ad industry in 'sexy' poses - everyone loves to laugh at people they know. Take a look at the end product, I reckon they did a great job:
Here's a link to some PR on advertising blog Stoppress: http://www.stoppress.co.nz/news/2010/07/scantily-clad-marketers-get-sexy-turn-envelopes-into-mmmvelopes/weeblylink_new_window
June. Busiest month of the year so far, with lots of work in agencies. Plus, check out my previous post to read my latest piece of writing published in Express magazine.
So this month I've worked in at:
Sugar, on BNZ DM
Consortium, on Jockey Underwear (Dan Carter in his undies, such a ubiquitous image)
Federation, on Farmers and Q Card DM
DraftFCB, on all kinds of things
Soda, on Fintel Insurance TVCs
Full-time in an agency isn't my style, but I have enjoyed getting around different agencies for a week here and there to feel the different vibe in each one. I have to say, my fav so far is Draft. Everyone's really friendly even though it's a big agency, and they seem to treat their staff well and have a good culture. Sometimes I miss the big agency days. Mainly the people and the gossip and the booze on Fridays though!