Client: Westpac bank
About them: One of Australasia's largest banks, with a friendly tone and award-winning digital products. My longest-standing client. . Work completed: Website copy, tone of voice, UX/wireframing/user journeys, campaign copy, eDM campaigns, brochures, letters and more. Awards: People's Choice at the Writemark Plain English Awards – Westpac Home Loans section |
Web content audit
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Wireframing/user journeysI've taken care of wireframing, creating user journeys and sitemapping for various Westpac projects, including during a credit card launch and while restructuring sections of the website. Often it makes sense for me to do this particular task as I work out the content structure and copy.
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Tone of voiceI've been Westpac's tone of voice go-to gal since I helped them create a whole new website with a team of writers back in 2011 (NZ's largest-ever website at the time). I tidy up web pages where tone has gone astray, and have helped develop practical tone of voice guides for staff too.
This image comes from a previous Westpac TVC that we thought had great T.O.V. |
Brochure suite overhaulI reviewed Westpac's 60+ brochure suite, applying content audit principles. After a cull and restructure, I rewrote key brochures using web principles to make them a better user experience.
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New product roll-outRelocating to the Westpac offices for a few months, I helped them launch an exciting new card product. I wrote new web pages, eDMs, letters, portal copy and any element the digital, marketing or product teams needed help with.
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Interactive tool copyCopy for portals, online forms and tools needs to be simple and informative. I've helped to bring a number of Westpac tools to life from HomeClub to Wes the chat bot.
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Content for REDNews |
Product Simplification |
Ongoing content for Westpac's digital
news hub, REDNews. Pieces between 400-1000 words. |
It was time for a tidy up, with the first stage in simplifying our products on offer being simplifying the way we were talking about them, and reintroducing them to our customers.
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