Sexing up the envelope
A month or so ago I worked in at G2 advertising agency for a week (now BCG2), and came face to face with a brief I'd worked on before - the Art of the Envelopes call-for-entry.
For the last two years the awards, run by Candida, had been using a concept thought up originally by my art director Matthias and I when I was fulltime at BCG. What a coincidence that I would be involved in coming up with a new approach in 2010.
I was only involved at the concepting level, coming up with the core thought "Sexing up the envelope". We decided to use current DM hotshots from the ad industry in 'sexy' poses - everyone loves to laugh at people they know. Take a look at the end product, I reckon they did a great job:
Here's a link to some PR on advertising blog Stoppress: http://www.stoppress.co.nz/news/2010/07/scantily-clad-marketers-get-sexy-turn-envelopes-into-mmmvelopes/weeblylink_new_window