Copywriting, UX writing and other specialist writing services


​With 11 years as a writer for hire and three before that as an agency-based creative copywriter, I'm competent and confident in b2b, b2c and b2p, writing for international markets and working within your CMS system. Slot me in with your internal marketing or digital team, your advertising, digital or design agency, or if you don't have any of those, don't stress! I'm great at working with SMEs and startups too.

Here's just a smattering of the services I offer:

  • Website copy/UX writing: from full web copy for a new site to just a few new pages, or a refresh of copy that's getting a bit old. I have an innate understanding of the digital environment, user journeys and the relationship of copy to UX-designed pages. All web copy is written with SEO in mind, including metadata if needed.

  • Interactive/functional copy: for web portals, online guides or tools, and all the tricky bits that click including buttons, pop-ups and navigation messages.

  • Tone of voice: developing tone of voice for new brands, 'revamping' or reviewing
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  • IA, sitemaps and wireframing: Happy to work with your digital team, or to take on elements like site-mapping or basic wireframing myself.

  • Creating naming, product and copy conventions: Establishing 'rules' around how certain kinds of content are created: for example character count, market-specific conventions and so on. For example, I recently created naming conventions for hundreds of Fisher & Paykel Appliances products across seven categories and five different markets – requiring an understanding of cultural nuance and language use.
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  • Direct marketing: Letters, brochures, sales kits, web content, eDMs... I'm proficient in creating templates and with large-scale projects that require scoping and strategy too.

  • Rewriting, editing and proofing.

  • In-house staff training: More and more companies have internal writing resource, and I'm here to support that in different ways, from presentations to help them write responses to customers, teaching them about tone of voice, or just rolling up my sleeves and joining your team for a period of time to help support less experienced or young writers.

​While I'm not the person to call when you need creative concepting, print ads, radio and TV advertising scripts, retail campaigns and other traditional advertising elements, I have a comprehensive network of fellow freelancers and would be happy to recommend someone who can help.

Please ask if you'd like to know about my experience related to the project you have in mind. The best way to do so is to email lil@lilcameronwrites.com.