Copywriting and specialist writing services


​With nine years as a writer for hire and three before that as an agency-based creative copywriter, I'm competent and confident in b2b, b2c and b2p, writing for international markets and working within your CMS system. Slot me in with your internal marketing or digital team, your advertising, digital or design agency, or if you don't have any of those, don't stress! I'm great at working with SMEs and startups too.

Here's just a smattering of the services I offer:

  • Tone of voice: developing tone of voice for new brands, 'revamping' or reviewing.

  • Website copy: from full web copy for a new site, to just a few new pages or a refresh of copy that's getting a bit old. All web copy is written with SEO in mind, including meta data if needed.

  • Interactive copy: for web portals, online guides or tools, and all the tricky bits that click including buttons, pop-ups and navigation messages.

  • Direct marketing: Letters, brochures, sales kits, web content, eDMs... I'm proficient in creating templates and with large-scale projects that require scoping and strategy too.

  • Rewriting, editing and proofing.
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  • Digital & social media elements e.g. Facebook and Twitter 'Share' posts, Facebook ads.

  • IA, sitemaps and wireframing: Happy to work with your digital team, or to take on structural elements like sitemapping myself.

  • Custom writing workshops: to help your staff feel more confident with their writing, and in writing for your brand's tone of voice.

While I'm not the person to call when you need creative concepting, print ads, radio and TV scripts, retail campaigns and other traditional advertising elements, I have a comprehensive network of fellow freelancers and would be happy to recommend someone who can help.

Please ask if you'd like to know about my experience related to the project you have in mind. The best way to do so is to email lil@lilcameronwrites.com.