Copywriting, UX writing and other specialist writing services
With 15 years as a writer for hire and three before that as an agency-based creative copywriter, I'm competent and confident across brands, mediums and different tones of voice. I've worked on everything from UX microcopy to eDMs, metadata copy elements to tone of voice guides, scripts to product copy. And I've written about a gazillion web pages, including those ones that require complex content structuring using components and design templates.
Slot me in with your internal marketing or digital team, your advertising, digital or design agency, or if you don't have any of those, don't stress! I'm great at working with SMEs and startups too.
Here's just a smattering of the services I offer:
Website copy/UX writing: from full web copy for a new site to just a few new pages, or a refresh of copy that's getting a bit old. I have an innate understanding of the digital environment, user journeys and the relationship of copy to UX-designed pages. All web copy is written with SEO in mind, including metadata if needed. For larger, enterprise-level websites I often work with my collective, Big On Writing, to offer the full suite of services needed for a project of this scale. See more about our approach here.
Interactive/UX microcopy: for web portals, online tools and apps – and all the tricky bits that click including buttons, pop-ups and navigation messages.
Content audits, IA, sitemaps and wireframing: Happy to work with your digital team, or to take on elements like site-mapping or basic wireframing myself.
Creating naming, product and copy conventions: Establishing 'rules' around how certain kinds of content are created: for example character count, market-specific conventions and so on. For example, I recently created naming conventions for hundreds of Fisher & Paykel Appliances products across seven categories and five different markets – requiring an understanding of cultural nuance and language use.
Direct marketing: Letters, brochures, sales kits, web content, eDMs... I'm proficient in creating templates and with large-scale projects that require scoping and strategy too.
Practical writing guides: Creating practical guides for your internal team, including understanding your brand tone of voice, writing with empathy, and writing with the reader in mind.
Rewriting, editing and proofing.
While I'm not the person to call when you need workshops, social media copy, print ads, radio and TV advertising scripts or creative campaign work, I have a comprehensive network of fellow freelancers and would be happy to recommend someone who can help.
Please ask if you'd like to know about my experience related to the project you have in mind. The best way to do so is to email email@example.com.