Nice bit of press on Westpac's new HomeClub – an online house hunting tool that I've been working on with Westpac! http://www.stoppress.co.nz/blog/2012/08/westpac-climbs-property-ladder-homeclub I've been working on this for the last few months, not only writing all the bits and pieces of copy on the site itself, but also transforming the Home Buyers & Sellers Guide (brochure) into a digital format, which you can access from HomeClub. Has been a really fun time, and I can't wait to see how this impacts both the housing search market, and gives the other banks a bit to worry about!
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I've been working at Westpac a lot recently, and part of our launch DM piece for Indiego's specialist writing service was lying around on many people's desks. I always knew that one day when I truly needed a pencil, this would be the only one I could find... and it happened. This month I've been doing some proofing for Tower Insurance, working on Westpac's upcoming launch of online home loan applications, and frantically helping to get Westpac's HomeClub uploaded and ready for launch. (UPDATE: HomeClub has launched! See www.homeclub.co.nz, it's an amazing tool for the house hunting process, with the ability to import and fav properties from TradeMe, compare recent sales prices and figure out what you can actually afford. PS The answer to that for most people in Auckland at the moment is 'nothing good', haha, ha, oh. Sad reality.) We also initiated a piece in this month's NZMarketing Mag looking at the huge process that was revamping Westpac's website (Indiego writers completely refreshed all the copy, making it a lot more user-friendly and web-savvy). Can't find the PDF but check out the August edition, it is a very attractive looking article if I do say so myself. You can download the PDF below.
And here's some more press for us, cos we rock.
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