Why is writing about ourselves always the hardest thing to do? I stepped in to help Sue and Ben refresh the website for Big On Writing, the collective I've been a part of for over a decade.

We wanted it to reflect our expertise in enterprise-level websites, from the planning to the strategy, SEO, writing, writing direction and more. We truly believe there's no other company in Australasia who has the experience and expertise to manage these large-scale jobs like we can – and it's an area of big website creation or refresh that is often overlooked. Believe us, having a team to manage things like the business case, content audit, page briefs, copywriting, editing and writing direction is essential.

Take a look at our simplified diagram to explain the website content process we like to follow:

Politics as comedy: the lecture

Auckland University runs this really cool, free lecture series that I only managed to catch the end of, attending Lecture 5: Politics as Comedy. I was delighted to hear that they were going to focus on The Daily Show as a reference. And I must confess that part of my glee came from the fact that TV Studies papers were my favourites back at university, and I spend rather a lot of time watching TV (albeit usually online) and rambling on about my analyses of TV shows to anyone who will have the grace to pretend to listen. I often think that if I went back to uni to do my Masters thesis in anything it would be some kind of intersection between pop culture, tv and psychology - perhaps something like the cultural impact on group behaviour in reality tv shows. Or how female talk show hosts like Ellen and Oprah use humour to ingratiate themselves with their audiences. Yes, this is the kind of stuff I think about in my spare time. Perhaps one day I'll manage to extricate myself from advertising fully, and get these things written!


Anyway, having gone on a tangent, I'll now come back round to the intended topic of this post, which is, of course, the lecture I attended.


As the full lecture is posted online I didn't take many notes, but something that was said in the introduction I found interesting: A simple breakdown that tells us how comedy is created by politics in 3 key ways:


1) Politicians who unwittingly create comedy through their actions eg Chris Carter making a fool of himself recently with his 'anonymous' letter.


2) Comedy created through advertising and media reporting on politics eg the TV3 ads featuring Mike McRoberts tooling around like he's MacGyver, ducking bomb blasts as the soundtrack sings "They call me the seeker...". What... a joke.


3) A thirdly, intentional comedy created as a reaction to the news. Such as The Daily Show, and other 'fake news' shows.


I won't go into this third point as it was the topic of the lecture, but I urge you all to follow this link and read the lecture in its entirety, as it was really interesting. Certainly got the rusty cogs of my brain turning:


Politics as comedy
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10666816weeblylink_new_window