 The Home Loans section is the first cab off the rank to test out new web templates for Westpac – and it's looking almost as good as it sounds. Yep, that's because the section has had a makeover. I helped by reviewing, restructuring and overhauling the 80+ pages, including creating a new Property Investment section from scratch. I reckon people are going to love navigating through the site.
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 I've been working at Westpac a lot recently, and part of our launch DM piece for Indiego's specialist writing service was lying around on many people's desks. I always knew that one day when I truly needed a pencil, this would be the only one I could find... and it happened. This month I've been doing some proofing for Tower Insurance, working on Westpac's upcoming launch of online home loan applications, and frantically helping to get Westpac's HomeClub uploaded and ready for launch. (UPDATE: HomeClub has launched! See www.homeclub.co.nz, it's an amazing tool for the house hunting process, with the ability to import and fav properties from TradeMe, compare recent sales prices and figure out what you can actually afford. PS The answer to that for most people in Auckland at the moment is 'nothing good', haha, ha, oh. Sad reality.)   We also initiated a piece in this month's NZMarketing Mag looking at the huge process that was revamping Westpac's website (Indiego writers completely refreshed all the copy, making it a lot more user-friendly and web-savvy). Can't find the PDF but check out the August edition, it is a very attractive looking article if I do say so myself. You can download the PDF below.  
And here's some more press for us, cos we rock.  June. Busiest month of the year so far, with lots of work in agencies. Plus, check out my previous post to read my latest piece of writing published in Express magazine.
So this month I've worked in at: Sugar, on BNZ DM Consortium, on Jockey Underwear (Dan Carter in his undies, such a ubiquitous image) Federation, on Farmers and Q Card DM DraftFCB, on all kinds of things Soda, on Fintel Insurance TVCs Full-time in an agency isn't my style, but I have enjoyed getting around different agencies for a week here and there to feel the different vibe in each one. I have to say, my fav so far is Draft. Everyone's really friendly even though it's a big agency, and they seem to treat their staff well and have a good culture. Sometimes I miss the big agency days. Mainly the people and the gossip and the booze on Fridays though! May has been a scorcher, and I'm not talking about the weather! This month I've been ripping through a lot of nice wee DM (direct marketing) jobs for these clients: Farmer's Card, Q Card and Accor Hotels. I love working out the foldy bits of a mailer, or creating cool, simple web banners.
I've also helped Federation – a small agency run by Sharon Henderson and Murray Reid – win their pitch for the Auckland Tourism account. Done and dusted, thanks to some cool interactive ideas and strategic thinking to help get the Aussies here to what they call 'the poor man's Sydney'. We'll show them! Plus! Big presentation to Mike Tod, the GM of Marketing and Coms at Air New Zealand with Beth O'Brien, my creative partner for the project. Hopefully we'll get to bring to life some of our plethora of youth and interactive-orientated strategy, marketing, media and advertising ideas. It was a great chance for me to brush up on my strategic thinking rather than just solely 'creative ideas'. The Out Takes Film Festival that I co-ordinate in Auckland is kicking off on May 27th too! Thank god it's nearly over - I love it but it is a lot of work to co-ordinate 16 volunteers and a week-long festival, out of my love and passion for the cause (rather than money). That's my good deed for the year! Next up is an article to be written for Express Magazine, trying my hand at pharmaceutical advertising at G2, and... who knows what. Bring it! |
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