Our last project at Soda Communications for 2011 was the creation of six TVCs for Fintel Insurance. While creatively it wasn't groundbreaking – as we followed an existing creative format – it is a good story of David beating out Goliath. For the second time in two years, Soda was awarded this project over Aim Proximity, part of the global Colenso BBDO network. It was, of course, our cost-effective price that contributed largely to this decision, as well as our previous high performance. But I think what tipped the balance was our offer of helping with the strategy, from early planning stages. It goes to show that going the extra mile can make a difference, and an affirmation of the approach that I try to take to all the things I do.
Here are a few of the ads (link through to YouTube).