Lil Cameron writes.
  • Home
  • Services
  • Work
    • Westpac NZ case study
    • AlphaImpactRx case study
    • NZQA case study
    • Umbrellar case study
    • 9 Spokes case study
    • Content writing
    • Articles
    • Tools of the trade
  • About me
  • Testimonials
  • What's Goss?
  • Contact

LIL CAMERON
Copywriter, UX Writer, Author

I'm an award-winning freelance writer who loves to create accessible, beautiful, customer-focused copy, often in the digital environment.

I've written for some of New Zealand's most beloved brands, largest corporate businesses, and the best up-and-coming SME and startups.

I work primarily on large-scale digital projects such as enterprise-level websites, creating digital tools, and UX copy, but I also love to write eDM campaigns or suites of letters. They all involve the skill of putting the reader first, and writing not what your brand wants to say but what your customer needs to hear.
Westpac NZ & Australia logo
WESTPAC BANK – click through for detail on multiple projects
Fisher & Paykel
LARGE SCALE DIGITAL PROJECT, AGILE
Hato Hone St John logo
Website refresh
Fidelity Life Insurance logo
DIGITAL & UX work with multiple stakeholders
Haier Appliances
Marketing, digital, product copy
New Zealand Qualifications Authority logo
WEBSITE – Site audit, tone of voice, IA, copy for this NZ government agency
Fonterra work
BRAND STORY + WEB COPY + INTERVIEWS + CONTENT LIBRARY – For NZ's largest company.
Ministry of Education logo
USER JOURNEY, EMAIL, WEBSITE Redesigning event exhibitor onboarding
NIB health insurance logo
LETTERS – Turning a suite of tone-deaf letters into concise communications for this NZ insurance company.
RAMS Australia bank logo
RAMS AU website refresh
Air New Zealand logo
Air New Zealand - Workshop on responding to complaints
AA Insurance and Home logo
COMPLAINTS RESPONSES, EMAILS, LETTERS for Home and Motoring
Immigration New Zealand logo
WRITING GUIDE - Helping to improve communication during COVID
Customs New Zealand logo
NZ Customs - SCRIPTS, EMAILS
Tower Insurance work
TOWER INSURANCE – Content, proofing, tone of voice
Metlifecare work
INTERVIEWS & AWARDS ENTRIES
Tourism New Zealand
Various website projects
Alpha Impact RX logo
ALPHAIMPACTRx launch – click through for a case study.
Fire & Emergency New Zealand logo
Website and digital campaigns
South Pacific Pictures logo
Writing film treatments and storylining
Proudly powered by Weebly
  • Home
  • Services
  • Work
    • Westpac NZ case study
    • AlphaImpactRx case study
    • NZQA case study
    • Umbrellar case study
    • 9 Spokes case study
    • Content writing
    • Articles
    • Tools of the trade
  • About me
  • Testimonials
  • What's Goss?
  • Contact