Lil Cameron writes.
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    • Westpac NZ case study
    • AlphaImpactRx case study
    • NZQA case study
    • Umbrellar case study
    • 9 Spokes case study
    • Content writing
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    • Tools of the trade
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LIL CAMERON
Copywriter, UX Writer, Author

I'm an award-winning creative copywriter turned freelance writing gun for hire, and I'm here to help you get the right words together.

I've written for some of New Zealand's most beloved brands, largest corporate businesses, and the best up-and-coming SME and startups.

While I work primarily on large-scale digital, website and collateral projects – such as tidying up tone of voice across your enterprise site, creating digital tools, restructuring or creating sections of corporate websites, writing eDM campaigns or suites of letters. My particular skill is turning hairy copy into lovely, accessible, consumer-friendly reading, with a UX lens.
WESTPAC BANK – click through for detail on multiple projects
Fisher & Paykel
LARGE SCALE DIGITAL PROJECT, AGILE
Air New Zealand work
COMPLAINTS RESPONSES
Tourism New Zealand work
TOURISM NZ - Writing for newzealand.com, from itineraries to copy for the Trade site.
LETTERS – Turning a suite of tone-deaf letters into concise communications for this NZ insurance company.
WEBSITE – Site audit, tone of voice, IA, copy for this NZ government agency
Fonterra work
BRAND STORY + WEB COPY + INTERVIEWS + CONTENT LIBRARY – For NZ's largest company.
9 SPOKES CLOUD DASHBOARD – Click for case study
DIGITAL & UX work with multiple stakeholders
COMPLAINTS RESPONSES, EMAILS, LETTERS for Home and Motoring
CONTENT – Click through for examples
USER JOURNEY, EMAIL, WEBSITE Redesigning event exhibitor onboarding
WRITING GUIDE - Helping to improve communication during COVID
UMBRELLAR TONE OF VOICE – click through for a case study
Metlifecare work
INTERVIEWS & AWARDS ENTRIES
Tower Insurance work
TOWER INSURANCE – Content, proofing, tone of voice
UX & WEBSITE for their smoke alarm and other campaigns
ANCHOR TONE OF VOICE – Consolidating tone of voice & creating a practical toolkit for writers across their internal team & external agencies.
SCRIPTS, EMAILS - helping during the reopening of NZ borders
ALPHAIMPACTRx launch – click through for a case study.
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  • Home
  • Services
  • Work
    • Westpac NZ case study
    • AlphaImpactRx case study
    • NZQA case study
    • Umbrellar case study
    • 9 Spokes case study
    • Content writing
    • Articles
    • Tools of the trade
  • About me
  • Testimonials
  • What's Goss?
  • Contact