A month or so ago I worked in at G2 advertising agency for a week (now BCG2), and came face to face with a brief I'd worked on before - the Art of the Envelopes call-for-entry.
For the last two years the awards, run by Candida, had been using a concept thought up originally by my art director Matthias and I when I was fulltime at BCG. What a coincidence that I would be involved in coming up with a new approach in 2010.
I was only involved at the concepting level, coming up with the core thought "Sexing up the envelope". We decided to use current DM hotshots from the ad industry in 'sexy' poses - everyone loves to laugh at people they know. Take a look at the end product, I reckon they did a great job:
Here's a link to some PR on advertising blog Stoppress: http://www.stoppress.co.nz/news/2010/07/scantily-clad-marketers-get-sexy-turn-envelopes-into-mmmvelopes/weeblylink_new_window
May has been a scorcher, and I'm not talking about the weather! This month I've been ripping through a lot of nice wee DM (direct marketing) jobs for these clients: Farmer's Card, Q Card and Accor Hotels. I love working out the foldy bits of a mailer, or creating cool, simple web banners.
I've also helped Federation – a small agency run by Sharon Henderson and Murray Reid – win their pitch for the Auckland Tourism account. Done and dusted, thanks to some cool interactive ideas and strategic thinking to help get the Aussies here to what they call 'the poor man's Sydney'. We'll show them!
Plus! Big presentation to Mike Tod, the GM of Marketing and Coms at Air New Zealand with Beth O'Brien, my creative partner for the project. Hopefully we'll get to bring to life some of our plethora of youth and interactive-orientated strategy, marketing, media and advertising ideas. It was a great chance for me to brush up on my strategic thinking rather than just solely 'creative ideas'.
The Out Takes Film Festival that I co-ordinate in Auckland is kicking off on May 27th too! Thank god it's nearly over - I love it but it is a lot of work to co-ordinate 16 volunteers and a week-long festival, out of my love and passion for the cause (rather than money). That's my good deed for the year!
Next up is an article to be written for Express Magazine, trying my hand at pharmaceutical advertising at G2, and... who knows what. Bring it!