Similar-sounding products, and highly technical, industry-based language contributed to the need for a "deep dive" into AlphaImpactRx's products. I conducted hours of interviews with the client, to clearly distinguish and articulate AlphaImpactRx's products in a suitable way for the digital environment.
Wireframing & IA
Before we could finalise IA, we had to untangle the source content. Content structuring was hugely important for this job, and rough scamps and wireframes helped me to communicate ideas for page layout & UX with the digital agency.
Because of my deep-dive into AlphaImpactRx with the client, I was in a great position to suggest infographic designs to support copy, and work through this with the digital agency.
Easy reading takes hard writing. Complicated subject matter combined with plentiful jargon was crafted into accessible, client-focused explanations across the site.