Tone of voice & taglineA never-seen-before product and new brand meant they needed a tone of voice created that would be distinctive and fresh for their business audience.
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Website & collateral copyMy love of exploring user journeys meant that writing things like the portal copy and response emails was so much fun.
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Intro video scriptingWith such a complex new product, the marketing copy and introductory video needed to clear and informative, while conveying some 9 Spokes attitude.
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