Nice things and big ups from my clients and partners.
"I've worked with Lil on several projects over the last 3-4 years and cannot recommend her enough. Her dedication to every job she takes on and her attention to detail is simply exemplary.
She goes above and beyond to learn new, often highly technical topics, while always keeping the customers understanding and interest front of mind. It takes real skill to create the right tone and turn technical topics into something that appeals and is understood by everyday Jo Bloggs, and Lil has that in abundance.
On top of all her expertise, Lil is an absolute pleasure to work with. She has a confident but very calm demeanour and her professionalism creates trust and confidence with all those she engages with. She has exceptional self-management skills and can quietly progress work in the background (often with little direction, in my case) to then deliver fantastic, on-brief copy that exceeds all expectation. What more could you ask!"
- Amanda Webb, Senior Product Manager at Southern Cross Health Society
"A professional, self-managed & trustworthy asset to the team... I'd have no hesitation in recommending Lil's writing skills.
Lil has a strong & comprehensive understanding of copywriting within digital channels, and has been influential to the tone of the westpac.co.nz website over the years. She gets the briefs, works hard to understand the product/service, considers SEO & template constraints, and consistently delivers quality copy to the business."
- Kris McGlashan, Senior Performance Manager at Westpac NZ Ltd.
"I write about Lil in a professional sense firstly, but she alleviated so much pressure for me on such a fast paced piece of work that I now consider her an ongoing consultant and asset to what I do. Lil is capable of taking a brief, understanding from there what the communicative issues are (at a strategic level) and then she identifies exactly how to solve it for the end user (in simple terms). At this point in my career I cannot recommend a better strategic copywriter who is initiated by the end user."
- Claire Clement, Salted Herring
"I first worked with Lil nine years ago. As part of my job we had access to a wide network of over 150 creatives, yet right from the start Lil stood out. She has that rare mix of high creative flair, business nous and pragmatism. Of all the writers I have access to, I consistently use Lil as she has a great writing style, with a touch of youthfulness that makes the tone contemporary. Moreover she makes complex tasks very simple, is prompt, fast and enables the job to track smoothly. She's also great fun to work with!"
– Sue Worthington, Big On Writing. (founder of The Pond freelance agency, where we first met)
"Thanks Lil. It has been great working with you too! I appreciate you making the effort to get all the copy through to us so quickly."
– Kimberly Jensen, New Zealand Tourism
"FABULOUS thanks so much Lil! You’ve been amazing this week – so responsive. Thanks heaps."
- Rebekah Hasloch, Running with Scissors
“Lil is a writer that gets it right. Her attention to detail is exemplary. On the many assignments I have placed Lil in she has always addressed the need and exceeded expectations.
She joined the Pond in 2008 and immediately proved herself to be up for the challenge of contracting, taking on a month long gig for Clemenger in Sydney, picking up the brief on the Friday in Auckland, crossing the ditch and fronting up on Monday for as long as it took to get the job done.
Lil gains the trust of her clients with a mixture of diligence and understatement. She's a good listener, asks the pertinent questions and treads carefully with your content.
I trust Lil implicitly when it comes to working on my clients' briefs. If you are in need of a writer who has the wherewithal to tackle complex communication challenges Lil's your gal.”
– Clinton Ulyatt, Talent Bookings & Management at The Pond
"Lil Cameron has been working on Natural Flow with me and she did a super job on the copy – she also adds some really salient comments to her copy as notes for the client, which are really useful."
– Allie McFadden, Online Marketing Consultant for Zeald.com
"This is excellent! Thank you very much. I should have thought of using a copywriter long ago!"
– Adrian Nicholas, Espresso Coffee School
"I just wanted to say a huge THANK YOU on behalf of our class for coming in and speaking with us the other day. I know everyone really appreciated you sharing your experience and tips with us and everyone, both Copy Writers and Art Directors, found what you shared inspirational and VERY useful.
It's great to have speakers that come in, that are not only interesting and engaging to listen to, but honest. Thank you once again."
– Liz Richards, past student at AdSchool