Big On Writing: A new writing service for the digital age

Indiego is a collaborative agency of independent creatives. Started by Sue Worthington - founder of The Pond, who gave me my first start in freelancing - we come together when needed on projects, and at other times have the freedom of running our own businesses, working for our own clients and so on.

Since October 2011 I've been involved in a few projects through Indiego for Westpac. It's been a great experience, and I've learned a lot about usability and I/A, the strategy behind large-scale projects, and working direct with clients. Just as well, as together with Sue and her business partner Rose, we've just launched a new arm of Indiego called Big On Writing. 

Big On Writing is a specialist service focused on writing projects - many in the digital space, but not entirely. In fact, we've already found that many of our information architecture and usability strategies can be applied to things such as brochures, for instance. After all, these strategies both involve an understanding of the way people search for and consume information, and what they want to know, when. That's what recently helped us to rationalise Westpac's 50 key brochures into just 30 or so. 

The key benefits of Big On Writing? Clients come directly to us. Depending on the job, we match them with the right writer or writers for the job, from a pool of the best in New Zealand. Need project management or strategy? We do that too. Big On Writing takes the stress away from those jobs you just need to get done (but get them done well).

Having just launched with an update of the Indiego website, we're now sending out a DM piece to anyone we think could benefit from this service (which is almost everyone). After all, writing must be constantly revised and refreshed to keep up with trends in tone, with the demands people expect from business communications, with new technologies. It's our job to be on top of that. So if anyone out there reading this would like a mailer, drop me a line on the Contact form.