Client: Umbrellar NZ
About them: New Zealand's largest web hosting company, and an ongoing client of mine.
Work completed: Tone of voice creation, web copy, input on brand video scripting, internal comms, editing of an ebook and articles, print ad copy.

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Tone of voice creation

Given six personality values agreed on by Umbrellar, I streamlined these down to four tone of voice personality pillars, then showed how each of these translated into the way Umbrellar would communicate, with copy samples for each.

Website copy

With a limited budget, the client had written rough draft copy for some of the site's pages. I tidied these up with the new tone of voice, and created new copy for pages where there were gaps.

Brand 'About' copy

One of the hardest things for a new brand to do is get down in words a succinct explanation of what it is they do, and who they are – and to let their personality shine through at the same time. I wrote the "brand paragraph" for Umbrellar to do just this.