Tone of voice creationGiven six personality values agreed on by Umbrellar, I streamlined these down to four tone of voice personality pillars, then showed how each of these translated into the way Umbrellar would communicate, with copy samples for each.
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Website copyWith a limited budget, the client had written rough draft copy for some of the site's pages. I tidied these up with the new tone of voice, and created new copy for pages where there were gaps.
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Brand 'About' copyOne of the hardest things for a new brand to do is get down in words a succinct explanation of what it is they do, and who they are – and to let their personality shine through at the same time. I wrote the "brand paragraph" for Umbrellar to do just this.
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