Lil Cameron writes.
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    • Westpac NZ case study
    • AlphaImpactRx case study
    • NZQA case study
    • Umbrellar case study
    • 9 Spokes case study
    • Content writing
    • Articles
    • Tools of the trade
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Recent work

That shows some skills relevant to IBM's upcoming project.

Online video scripting

9 Spokes video

9 Spokes - cloud computing and business reporting

Introduce 9 Spokes – a never-seen-before cloud-based product that integrates business software – in the brand tone of voice and visual style.
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Umbrellar video

Umbrellar – NZ's largest web host and domain name provider

Introduce the coming together of smaller companies to form 'Umbrellar', who had a number of services & products to convey to multiple audiences.
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Hyundai iQ

Hyundai iQ – online hub

This video is no longer available as it was a placeholder in the beta site. However the challenge for this one was to use the visuals we had – website stills and Hyundai car footage – to introduce Hyundai's new online iQ hub for car owners. I scripted the VO and paired it with visuals and clips.

Product interrogation & expression

AlphaImpactRx – pharmaceutical data & research

AlphaImpact before
 Before – PDFs & Powerpoints
Pick through 500 pages of presentations on the products to find pertinent information and visuals that could be utilised.
Picture
After - Home page
Many interviews and workshops with the client then helped me to craft six distinguishing, customer-facing product descriptions + two service descriptions for the digital environment.
Picture
After - Product pages
Each product and service had their own web page, complete with infographics.
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  • Home
  • Services
  • Work
    • Westpac NZ case study
    • AlphaImpactRx case study
    • NZQA case study
    • Umbrellar case study
    • 9 Spokes case study
    • Content writing
    • Articles
    • Tools of the trade
  • About me
  • Testimonials
  • What's Goss?
  • Contact