The Home Loans section is the first cab off the rank to test out new web templates for Westpac – and it's looking almost as good as it sounds. Yep, that's because the section has had a makeover. I helped by reviewing, restructuring and overhauling the 80+ pages, including creating a new Property Investment section from scratch. I reckon people are going to love navigating through the site.
I've been working at Westpac a lot recently, and part of our launch DM piece for Indiego's specialist writing service was lying around on many people's desks.
I always knew that one day when I truly needed a pencil, this would be the only one I could find... and it happened.
This month I've been doing some proofing for Tower Insurance, working on Westpac's upcoming launch of online home loan applications, and frantically helping to get Westpac's HomeClub uploaded and ready for launch.
(UPDATE: HomeClub has launched! See www.homeclub.co.nz, it's an amazing tool for the house hunting process, with the ability to import and fav properties from TradeMe, compare recent sales prices and figure out what you can actually afford. PS The answer to that for most people in Auckland at the moment is 'nothing good', haha, ha, oh. Sad reality.)
We also initiated a piece in this month's NZMarketing Mag looking at the huge process that was revamping Westpac's website (Indiego writers completely refreshed all the copy, making it a lot more user-friendly and web-savvy). Can't find the PDF but check out the August edition, it is a very attractive looking article if I do say so myself. You can download the PDF below.
And here's some more press for us, cos we rock.
Indiego is a collaborative agency of independent creatives. Started by Sue Worthington - founder of The Pond, who gave me my first start in freelancing - we come together when needed on projects, and at other times have the freedom of running our own businesses, working for our own clients and so on.
Since October 2011 I've been involved in a few projects through Indiego for Westpac. It's been a great experience, and I've learned a lot about usability and I/A, the strategy behind large-scale projects, and working direct with clients. Just as well, as together with Sue and her business partner Rose, we've just launched a new arm of Indiego called Big On Writing.
Big On Writing is a specialist service focused on writing projects - many in the digital space, but not entirely. In fact, we've already found that many of our information architecture and usability strategies can be applied to things such as brochures, for instance. After all, these strategies both involve an understanding of the way people search for and consume information, and what they want to know, when. That's what recently helped us to rationalise Westpac's 50 key brochures into just 30 or so.
The key benefits of Big On Writing? Clients come directly to us. Depending on the job, we match them with the right writer or writers for the job, from a pool of the best in New Zealand. Need project management or strategy? We do that too. Big On Writing takes the stress away from those jobs you just need to get done (but get them done well).
Having just launched with an update of the Indiego website, we're now sending out a DM piece to anyone we think could benefit from this service (which is almost everyone). After all, writing must be constantly revised and refreshed to keep up with trends in tone, with the demands people expect from business communications, with new technologies. It's our job to be on top of that. So if anyone out there reading this would like a mailer, drop me a line on the Contact form.