 Nice bit of press on Westpac's new HomeClub – an online house hunting tool that I've been working on with Westpac!
http://www.stoppress.co.nz/blog/2012/08/westpac-climbs-property-ladder-homeclub I've been working on this for the last few months, not only writing all the bits and pieces of copy on the site itself, but also transforming the Home Buyers & Sellers Guide (brochure) into a digital format, which you can access from HomeClub. Has been a really fun time, and I can't wait to see how this impacts both the housing search market, and gives the other banks a bit to worry about!
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So there's a lot of debate around how the music industry can adapt to deal with the realities that the internet has brought - with people illegally downloading their albums and so on. So artists are touring more, and people can buy their music online with tools like iTunes. By single song if they like, which is reminiscent of the days you could buy single ciggies from the dairy. Okay, so that's before my time but that's what I hear!
There are few artists who I think are really 'getting' that they need to adapt. Who aren't afraid to try new things to connect with their fans, get their music out there and make money at the same time. Amanda Palmer from the Dresden Dolls is one of those few. She's not afraid to get a little DIY on it. I thought this article about her methods was really interesting: http://www.techdirt.com/articles/20090623/2337095343.shtmlweeblylink_new_window |
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